NAB Labs

About Us

The NAB Technology Team serves the members and the Association as the trusted resource for technical expertise and guidance. We provide leadership as technology innovators, educators and advocates. We work to strengthen current broadcast services and to foster new media opportunities.


Multi-Screen Advertising is the New Norm

Second screen apps and broadcasting

IThe broadcast industry is moving towards integrated multi-screen advertising. Recent Nielsen and comScore studies have shown that viewers are more engaged and more likely to watch TV programming longer while using second screen apps. 2014 Nielsen study, conducted in Canada, shows that the spending/revenue of multi-screen campaigns will increase significantly...

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HDR and Immersive Audio Dominate SMPTE Conference

Smart Spectrum Summit Broadcast/Broadband Networks

The 2015 Annual Technical Conference and Exhibition of the Society of Motion Picture and Television Engineers (SMPTE) drew record crowds to the Loews Hollywood Hotel in Hollywood, CA, 26-29 October 2015...

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NAB Labs Next-Generation Hybrid TV Demonstration

ATSC 3.0, the next-generation television system currently under development by the Advanced Television Systems Committee (ATSC), will provide...
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ATSC 3.0

NAB Labs has been closely involved in the development of the ATSC 3.0 next-generation television standard since its very beginnings. NAB staff took part...
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NAB Labs is currently looking for a Director of Technology Education and Outreach.
We're looking for someone to develop new educational programs with an emphasis on innovation, new technologies, cybersecurity and social media.
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April 16 – 21, 2016 | Las Vegas, Nevada